How to Open a Body Massage Shop in Nigeria
Body massage shops have to do with the application of manual manipulation to enhance the overall well being of human being. It is usually established to enhance the health of individuals. This business is gradually increasing in most developed cities in Nigeria as a lot of persons have gotten to know the importance of massage services to human health.
Opening massage shop demands that you apply tactical approach or else the business will flop in no distant time. Massage business means nothing to residents of rural areas; in fact, most of them have no knowledge about the services. This explains that the Nigerians who know about massage services are the elites and individuals with higher exposure.
However, massage shop services can be lucrative in Nigeria if an investor is wise enough to discover what it takes to succeed before venturing into the business. For the interest of Nigerians who may develop an interest in operating massage shop, the guide below provides an insight on how to successfully invest in the business.
Choose the type of massage service to offer
The choice is yours to determine the type of massage services to offer in your shop. Some massage shops offer traditional Swedish massage, sports massage, deep tissue work, hot stone massage etc. Consider the size of your business and your capital when taking the decision of the massage services to offer.
Choose a nice location
Since massage business is patronized mostly in urban centres, you need to choose a suitable environment that is close to your target. Establishing your massage shop in a popular hotel, near a sports centre or close a saloon will help boost your services. Note that establishing your massage shop in the wrong place is a step to failure in the business.
Register your business
This business demands that you are going to be dealing with people with higher exposure; so it would be wise if you register your business with the relevant government agencies. Registering with Nigeria Corporate Affairs Commission will help you generate enough money as Nigerians who know the value of that registration will see you as a very serious business person and will continue patronizing you.
Decorate your massage shop
There is need to introduce aesthetics in the business as people like beautiful environment. Aesthetics here can be achieved by decorating the business environment with colourful flowers, paintings and artworks reflecting on the services offered. Interior decoration of a massage shop should include things like quality furniture, equipment, and certificate of registration, pictures, quality paintings and more.
Employ skilled staff
Employ people with good knowledge of how to operate massage business. This will help maintain your customers and also boost the business.
Advertise your massage shop
Find a way to outshine other Nigerians who have made a name in the business. You need to communicate the existence of your massage shop to prospective customers via radio, television, and social media or via an online business directory. Remember that your language of communication matters a lot. By this, I mean you need to encourage them to patronize your massage shop by coming up with something unique which other massage shops cannot offer.
Massage shop can be profitable in Nigeria if the investor knows the right things to do in order to be successful in the business. Nigerians are advised to patronize massage shop in order to ensure their health and overall well being will continue to be enhanced.